Free course available
The free SEO course for estate & letting agents.
SEO stands for Search Engine Optimisation — making your website easy for search engines to find, understand, and trust, so it appears higher when someone searches for something related to your business.
The vast majority of buyers, sellers, landlords, and tenants now start their search online, often long before they ever speak to a human. If your website isn’t visible, fast, trustworthy, and genuinely useful at that exact moment, you lose that business to whichever agency did show up — not because they’re better at the job than you, but because you were invisible at the exact moment it mattered.
Every fix below works one of three ways: direct (Google’s algorithm measures it and uses it as a ranking input), indirect (it changes customer behaviour, and that behaviour is what Google eventually notices), or it’s a prerequisite (doesn’t boost ranking, just makes ranking possible at all).
Take it in however works for you
Every fix in the course, in order — drag to browse, or jump to a section above.
The end goal: becoming the obvious, undisputed number one estate and letting agency in your area — for sales and lettings alike.
One note: this guide covers traditional SEO (Google, Bing, Apple). GEO (Generative Engine Optimisation) — making sure AI tools like ChatGPT recommend you directly — overlaps heavily but has its own guide.
One honest pattern worth noticing before you start: almost nothing on this list is genuinely hard to do once. What’s hard is doing all of it, correctly, at the same time, and then keeping it that way for years while a market, an algorithm, and a set of competitors keep moving underneath you. That’s the actual challenge this guide can’t solve for you — and it’s flagged specifically, item by item, throughout.
Why it’s free
“I learned this the hard way, over a whole career, and I don’t want anyone else to. This exists so every agent gets a genuine shot at being their best — and when you’re stretched too thin to do it alone, that’s exactly when we step in.”